Wuilt, the MENA region’s all-in-one e-commerce enablement platform and one of the portfolio companies of F6 Ventures, has raised $2 million to accelerate its mission of democratizing e-commerce—starting in Egypt and expanding across the region and beyond. The round includes follow-on investment from F6 Ventures and MTF VC and participation from Mubadala-backed Hub71, JIMCO (Abdul Latif Jameel’s VC arm), Purity Tech, and a strong network of strategic angel investors.
In April 2025, Wuilt made a bold and disruptive pivot—launching its platform 100% for free in Egypt. This wasn’t just a pricing change; it was a complete transformation of Wuilt’s business model. By removing all subscription fees, Wuilt sacrificed hundreds of thousands of dollars in annual recurring revenue to focus on what truly matters: merchant growth. In just a few months, over 20,000 merchants joined the platform, launching stores, managing products, shipping with local couriers, and accepting payments—without paying a single subscription fee. This move reflects Wuilt’s core belief that democratizing e-commerce means removing barriers, not building them. With this model, Wuilt’s growth has no ceiling—it scales directly with the success of its merchants.
“We didn’t pivot just to grow—we pivoted to make growth possible for everyone else,” said Ahmed Rostom, founder and CEO of Wuilt. “E-commerce in our region has always been gated by cost, complexity, and outdated thinking. We’ve removed those gates completely. Now, whether you’re selling from your home or building the next big brand, Wuilt grows with you.”
Wuilt’s model breaks from traditional platforms. By offering the core e-commerce product for free and monetizing through value-added services like Wuilt Shipments, Wuilt Pay, and Wuilt Wallet, the company grows by helping its merchants grow.
Wuilt is preparing to launch its 100% free e-commerce in the UAE in Q4 2025, followed by GCC countries and Turkey in Q1 2026. The goal: to become the infrastructure powering small businesses and social sellers across emerging markets.
Wuilt is also on track to launch a suite of AI-powered features that will transform how merchants manage their daily operations. These tools are designed to remove complexity, save time, and unlock new levels of productivity—making it easier than ever for anyone to run and grow a successful online business.
Wuilt was founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, two entrepreneurs driven by a shared mission to make e-commerce accessible for everyone in the region. Together, they’ve built more than just a platform—they’ve built a movement. Behind them is an exceptional team who have brought this vision to life. From Cairo to Abu Dhabi, the Wuilt team is united by a deep understanding of the region and an unshakable belief in empowering merchants to succeed online.
